You’ve probably seen brands post content with photos from a public event, such as the Met Gala or the Oscars, on their social platforms immediately after or even during the event. You love the posts because they are industry-related, funny, and they capture different moments perfectly. Well, that’s the power of real-time marketing, and it’s what you’ll learn about in the next few sections, so keep reading.
What’s Real-Time Marketing?
Real-time marketing (RTM) is a strategic marketing technique that involves interactions with a target audience based on current events, trends, and data insights. The main aim of real-time marketing is to help you engage your existing and potential customers in a relevant and timely manner. This way, your marketing efforts will be more impactful and effective.
When implementing RTM in business, keep in mind that it’s not just a matter of responding quickly, but also anticipating opportunities for interacting with your audience and preparing adequately. You also want to ensure that you’re engaging interested customers, so be sure to leverage bulk phone number verification and enrichment services from top providers like Trestle.
That way, your marketing efforts will have a higher chance of bearing the results you’re expecting. Besides, when you verify and enrich your contact data lists, it’s much easier to understand who your customers are so that you can customise your interactions in a way that evokes the right emotions.
Why Invest in RTM for Your Business?
Real-time marketing is a must-have for companies that want to see better results for their marketing efforts. Here is why you should try it:
1. It Will Boost Your Engagement
Real-time marketing facilitates relevant yet timely interactions, thus boosting customer engagement. This happens because customers value brands that are highly responsive and in tune with their needs. They are more likely to respond when engaged by such brands.
Did you know that you can even turn would-be awkward moments into real-time marketing? ASOS did that in 2018, when they shipped orders in plastic bags with the word “onilne” instead of “online”. They responded to this situation with a rather clever tweet that made it look like the typo was intended, and that the 17,000 orders shipped in those bags were a limited edition. The tweet got more engagement than expected, with more than 28,000 likes, hundreds of comments, and approximately 4,500 retweets.
2. Higher Conversion Rates
Marketing isn’t just about sending irresistible offers to customers. It’s also about taking your time to understand your customers’ needs and sending relevant offers promptly. Real-time marketing takes this aspect seriously but also introduces an extra element of surprise, since your customers will highly likely not be anticipating the offers you give them.
As a result, your marketing efforts will yield great results and be sustainable for a longer period.
3. Improved Brand Perception
Another notable benefit of RTM is the positive impact it will have on your brand. As a business owner, you want your customers to recognise you as their go-to problem solver, and that’s what RTM helps you do. Customers are typically interested in businesses that understand the language they speak, and vice versa.
RTM helps you position your company as customer-centric, agile, and up-to-date. When customers understand your marketing content and feel inspired to take action, this will improve their loyalty and trust in your brand.
4. Competitive Advantage
You must have seen this one coming. The ability to respond to customers’ needs promptly will always increase your competitive advantage. Well, you’re not responding to your customers’ needs by RTM, but rather responding to trends and situations that attract attention from your customers.
As a result, they view you as highly responsive and a company they would choose every time they want to make a purchase. This puts you ahead of competitors who are much slower to react.
Use Trestle to Your Advantage
It’s no secret that the businesses which focus on offering a great customer experience will always be steps ahead in their field. Real-time marketing places you in the ideal position to achieve this goal. But remember, your marketing efforts are only as good as the reach they have.
That’s why you must ensure your marketing content is getting to your target audience. Trestle supports you in this regard through industry-leading contact data validation and enrichment APIs. That way, you can finally create a high-quality contact list. Visit trestleiq.com today to learn more.